Focus on the Why

Too many times, I think, we focus on the “what”.  We get absorbed in the “what” because it is easy to explain, measure, quantify, and compare.  Unfortunately, we leave outsiders to interpret the “why” for us – and it is generally not correct.  The result is they never quite understand the “what”  because they have a false picture of the “why”.  

Focusing on the “why” creates synergy.  It enhances clarity, purpose, and passion.  Clarity makes it easier to understand the “what”.  Purpose provides the framework for people think creatively and improve the “what”.  Passion ignites when there is a reason for the “what” and the “why” connects with personal values and beliefs. 

Leadership is about creating experiences that develop the “why” into strong beliefs.  It’s about empowering people to live out the beliefs that are aligned with the “why”.  When everyone believes and values the “why”, the “what” will be stronger than ever imagined.