I was driving past a fast food restaurant that has a marquee sign in just the right spot. It was at a perfect place to attract attention to their best deals, their specialty, their strengths, or what makes them different on a corner with four other food choices surrounding them. What was their sign promoting (and has been promoting for over a month!)? Bags of ice only $1.29.
Maybe they are having a contest with the other roast beef places to see who can sell more ice, but I doubt it. However, I think someone forgot what they do well and store leaders forgot about the importance of reminding their team what they do well.
Their message and identity are disconnected – and missing an opportunity to tell the customer what they do best and why they should choose them for a meal.
· Do you remember what do well and what you are called to do?
· Does your team know what you are called to do?
· Are potential customers attracted to you for what you do best?
· Does your team know what you are called to do?
· Are potential customers attracted to you for what you do best?
Spend time this month reviewing the messages you are sharing. Do they align with your vision, mission, and priorities? You can fix them now so you are not just selling ice.
